Glenn Pere - CEO at Pere360
Glenn has had an illustrious 40 year award-winning career in entertainment advertising. He has been the creative force behind many of today’s largest pop-culture brands...HBO, Fox Sports, NBA TV, The NFL Network, A&E, Amex and Nike to name a select few. He was there to help HBO launch “Sex and the City”, “The Sopranos”, “Real Time with Bill Maher”, “Curb Your Enthusiasm”, "Inside the NFL", "Hard Knocks" and “From the Earth to the Moon” plus so many other pop-culture hits. He’s collaborated with the likes of Tom Hanks, Steven Spielberg, Seinfeld, Springsteen, The Stones, Chris Rock, George Lopez, Justin Timberlake, Floyd Mayweather Oscar De La Hoya, Mike Tyson, Lennox Lewis, Canelo Alvarez, Manny Pacquiao, George Forman, Gennadi Golovkin and Arturo Gatti to name a select few. If it was HBO it was probably Glenn Pere.
Over the past 25 years Glenn found himself deep into sports advertising and basically became the AOR for HBO Sports. HBO entrusted Glenn, and his shop Pere360, with nearly all of their programming. He worked with Joe DiMaggio on “Where Have you Gone Joe DiMaggio?” Billy Crystal on “61*”, Robert Wuhl on “Arliss” and Joe Namath on “Joe Namath”, and again so many more. It was Glenn and his team that launched the pilot season of “Hard Knocks” that follows an NFL team throughout pre-season as well as “Inside the NFL” and worked on it every year till the final season.
Now, when it came to boxing, there was only HBO Boxing and there was only Pere360. Glenn worked on nearly 350 fights and helped transform the HBO Boxing brand as well as generating 2 of the highest-grossing PPV events of all time: Mayweather vs. De La Hoya and Lewis vs.Tyson.
During Presidential campaigns and races, Glenn has been a guest speaker on Bill O’Reilly, Neil Cavuto, CNBC, MSNBC, CNN and NPR. He was asked for his expert opinion on the role of celebrity and pop culture when it comes to politics and just how much a celebrities’ endorsement counts.